Starting as a rookie, with not even a set of wheels to your name, your aim is to build up your own crew and dominate the established street racing scene of Angel City. By showing off your modding and driving skills, you'll gain 'Respect' from the rival crew chiefs, and will soon be invited to their race events, challenge them to race 'for pinks' and bet against them for cash. As your notoriety grows, new drivers will ask to join your crew, opening up the never before seen 'crew races' where your skills at managing your drivers while you race are key to beating your rival crews.